Dara Mouracade

Amphipole

www.amphipole.com

About Me:

I am currently working as a Web Marketing Consultant with Amphipole Group, one of the leading e-commerce startups in Lebanon. Having majored in marketing as an undergraduate student at Concordia University in Montreal and after having acquired strong e-commerce, marketing and communication work experience in multiple projects, I am particularly interested in understanding the most efficient ways of leveraging new media technologies and communication means in achieving a company’s goals of attracting, informing, influencing, entertaining and retaining audiences. More specifically, I am interested in the evolution of media and communication technologies, their implications in the transformations in society and how they can best be used to create new opportunities for individual and collective interaction.