Kevin Williamson

Concept: logo for a restaurant called"foodlover"

I agree with Sean about maybe dropping the bottom of the hat. Another possibility would be a small white break in the line each place it intersects the utensils.

• Design: 4
• Purpose: 4
• Originality: 3
• Engagement: 4

Concept: Fat Astronaut Productions logo

Overall very nice. I might consider using a very clean, simple, light font like avenir light or something like that which would echo the clean lines of the astronaut vector art. I think you get a kidsy feel just from the artwork.

Is there a particular reason for it to be an imaginary company? Just building up your portfolio? If so, I would suggest doing work for real companies even if it is pro bono. It is much tougher and much more educational to do work with and for real clients.

• Design: 3
• Purpose: 1
• Originality: 3
• Engagement: 3

Concept: New concept for my blog Nerd Business

I think the ad column fights with and overwhelms your own content copy. Could that column be a little smaller? Either than or ramp up the strength of your left column subtitles a little.

• Design: 4
• Purpose: 4
• Originality: 3
• Engagement: 5

Concept: Crealo design logo

I think that 5 is the strongest. The first two feel clumsy to me with the heavy C and the organic shape on top. I think I might try to bring the shape of the C around to the top right a bit more to strengthen it's recognizability. Overall I think I would try to thin and lighten some of the strokes.

• Design: 3
• Purpose: 2
• Originality: 3
• Engagement: 2

Concept: logo for a cafe called "Blink"

Overall I like this piece. Adding the color definitely improves it. The steam forming the heart is a nice touch. My main suggestion would be that the lighting on the cup is from the left, yet the shadow is as if the lighting is from the top. I would be tempted to remove the shadow altogether as well or else make it stylized with a hard edge or harder edge like all the other components. You might try dropping the outline on the type and bumping up the brown darkness to get the type contrast you need. Overall looks good

• Design: 4
• Purpose: 5
• Originality: 4
• Engagement: 4

Concept: Logo Design

I think it is too busy. I know you are going for a glitzy look, but it feels sort of clip art like.There isn't a lot of contrast esp. with the version where the star and the world glamour are filled with blue. I think you are relying too much on outlines of type and elements to separate them. I would experiment with relying more on color or vlaue contrast to get the separation you need.

• Design: 2
• Purpose: 3
• Originality: 2
• Engagement: 2

Concept: Food recipe

1. I think the main title should be lower in the box it is in. It seems tight at the top.

2. What if the g in Pischinger was allowed to break through the box into the brown cocoa in the photo? It might tie the two together better.

3. I think the ingredient pix could be closer and/or tie together better with the words listing the ingredients.

4. I don't think the rag left copy is working too well and the wordspacing is really way too wide.

5. What if you aligned the heading, subhead, ingredient lsit and description? They are more or less aligned, but it would give some unity if they were aligned for sure.

6. I would try breaking the cake through into the instructions box a bit to tie those two sections together.

• Design: 2
• Purpose: 3
• Originality: 2
• Engagement: 3