Carole Felmy

The combination of English and Arabic works great, the colours are feminine and classy... The only 2 things I'd say would be

• to try and make it slightly thicker as some reviewers suggested, it would help the visibility especially when reduced to small size

  • if you want to keep the shadow, detaching it would lighten the logo rather than interfere with it.

• General look: The website is about forward thinking as I understand from your description... but the design says the absolute opposite: it looks conventional, square, boring, outdated. Sounds harsh sorry...

  • Menu hierarchy: the main menu could use a different treatment than the articles submenu, like you had in the first draft

• Horizontal Dividers: The ornaments between the articles are unnecessary, a fine simple line would enough and cleaner.

• Google AdSense are a big distraction, that's not something you want emphasized with the use of the column imagery and double lined border.

I understand the idea behind the 'about' headline, but it kind of looks cheap, maybe because of the thickness or the font, not sure...

With the colour theme, if you're going for freshness you've got it... though it's almost overpowering: I can smell mint just looking at it (that would make me expect the floss to be mint coated, is it ??)... So anyway, freshness = good thing if you think about your teeth, but maybe keep in mind the chill factor may need some sort of 'warming' element to balance out (I don't know, maybe like a smiling person portrait for example...).

Sorry I'm not sure which is A and B, so I'll use the file names:

concept1gridview_feedback3.jpg:

• The background gradient isn't great, the dark makes the orange 'dirty', I think it's good to tune the it down but to keep some of the yellow tones through it... not sure...

• are the pictures of products or of categories ? I guess I'd need more guidance to understand what the site is selling

  • because the search criterias are on the right I'd be more tempted to first click on a product to explore than use them. The likelyhood of one product out of 8 on the homepage to be exactly what I like isn't high though, hence the question about whether the photos are of an individual product or representative of categories...(?)

concept1gridview_nologos.jpg:

• even though I like the background of that one better, I think it would quickly get tiresome, which isn't great if you want to keep your user shopping...

• the description of the product divided into 2 cols under the photo is nicer

• I like the search tools being at the top, they feel more accessible.

  • still the issue of not understanding what the shop is about, 'great stuff' doesn't give me any clue so I don't feel tempted, though maybe it's personal, into browsing through the products for the sake of it...

The menu looks better smaller, though you may want to use the same sort of texture as in your graphics.

With the top part, wouldn't you want to have the white border like everything else ?

The 'plant' (?) next to the castle tower was good I think in the first design because it gave more depth as an added layer... Just noticed you removed the shadows of the sand etc, wasn't it the original concept though ? I like the idea of the playful 'paper cutout' look, it's kind of lost in the new design (unless I'm viewing them in the wrong order (?)), now it looks more flat and less original ...

For a blog on internet marketing, the presentation is a big let down. Ok it's clean, but I feel bored from the first glance, there isn't one engaging element, even the most basic of Wordpress templates would serve it better, this looks too square and old.

Also, about the colour scheme is very formal, maybe that's what you want, but the photo on your 'about you' page is totally opposite.

Just picking some details here, but I really like the look of this, it definitely draws my attention.

• is the thread supposed to be within the beak of the crow ? I would make it go over the bottom half of it.

• the first E in Celebratory comes too close to the L because of the italic...

• the 'follow the thread" sentence could be following the thread, rather than doing a smiley, to reinforce the concept...

From a user's point of view, I think there is a need for much more 'guidance', eg a clearer hierarchy in the information you are presenting. The path followed by the reader's eye is very 'jumpy', the main point of focus is kind of lost at the top, the ad is very distracting, and the overwhelming amount of text isn't inviting as it is.

Those top thumbnails are kind of redundant... I feel the bigger ones underneath are enough and you would remove one of your alignment issues by not having them there.

I would try and put some things off balance to bring more energy to the composition, right now the visual lines are very vertical/horizontal (board / snowboarder body for example)

I understand the message you want to convey through the typography / gun image... still, it leaves me with a bitter taste. The first thing that grabs my attention IS the gun, and even though this gets distilled by your words, the primary (bad) feeling stays as a background and makes me want to leave the page.

Maybe you can crop the photo portrait to make it more striking (close up / off center...)?

very cool design! love those lines...

I just wanted to say that with your contact, your email address isn't 'clickable'...

• The purple is over bearing, not classy...

• The text under the photos wouldn't get read, if it's important information it definitely needs to be condensed and reformatted... but if it's not that important, you could just remove it altogether...

• The navigation looks messy, there are 3 sets of menus all looking different, just too much going on...

• what's the 'hot seller' long rectangle about ??

• The whole layout is overcrowded

I like many of the aspects of this website, it's clean, clear, crisp, and really makes your work, eg the actual content, stand out... the only thing I find to say is about the 'what to do' / 'recent work' titles that could be more contrasted, just because of the readability issue...

It doesn't strike me as a very original design, but it is sleek and beautiful.

Same thought as other reviewers... You could keep this concept as a basis for a poster maybe, although it is actually a bit hard to read, but as a logo it doesn't work. I like the star in the window, I would focus more on that... and make the concept include some 'dream' feel, 'make a wish' foundation is about trying to bring some happiness into kids lives, but this city looks dark and gloomy...

I would try and make the range of services that you offer more obvious, as the strength of the company is that it integrates all the different aspects of website design... The feel and colours look sort of 'shy', everything is very light and boxed, I'm not feeling guided through the layout... Also I'm not sure the choice of photo conveys the right 'energy', the couple looks like they need reassurance, rather than inspires confidence...

I like the 2nd design a lot better, I'd go for the green, it a nice gradient and reminds of the bamboo look.

The one thing I'd pick on is the mainpage text, not sure the formatting looks best like that... also you've got great artworks, why not some teaser cropped image or something like that...? Also the colours from the logo are nice, but subtle, so the page looks grey overall. But I love the huge logo, I think it looks great and punchy, and I do like your website design very much :)...

It looks too greyish to me as it is now to really engage, I don't know where exactly to focus my attention, the hierarchy is fuzzy... It feels as it needs some energy somehow, maybe through colours or with a differently organized layout...

it makes you look confident and funny, would definitely make me want to check out your website.

I agree with previous review, the chimney and smoke surely are too big an irony... what about some eco looking house...i don't say go fully 'earthship' (a word worth googling for ideas) style but at least a little 'earthship'ish' ?

Aside from that, I do really like the apple green and shape...

The blue and grey make the look rather cold, the mood needs to be lifted up a bit...

This definitely suits the mood of an Irish bar...

Maybe more padding is needed around in the blackboard and main content...

I like the newsletter / torn piece of newspaper idea, maybe the main content could use something similar rather than the 'rolling' paper which looks more 'middle ages' than Irish pub.