Alex Greig

Brandgician

Under construction

About Me:

I am an Entrepreneur with a track record of transforming ideas into profitable businesses. I am currently working as a consultant for others specializing in my passion for brand development and strategy. I assist & work alongside design creatives developing core brand DNA and positioning from the ground up.

I am based in Auckland, New Zealand. I am particularly excited by – neuro-marketing, brand archetypes, the power of the emotions and the subconscious in purchase decisions, the rapidly evolving music industry model, design, art, DJing, start-ups, social network media, evolving youth culture, music, humanistic psychology, strategy - everything is strategy, patterns of human behavior, new technology changing human behavior and communication, Wikinomics, the book ‘What Would Google Do’ by Jeff Jarvis, observing big companies make even bigger marketing blunders that violate immutable marketing laws, marketing planning, Life, being in the NOW and making a difference in the lives of others.
alex@goforgoals.com