Rachel Nelson

Your target audience are students and this looks very young like primary school.

I would try and convince my client to ditch the rainbow, sun and cloud and the cartoony graphics and then maybe work on one horse graphic to go where the rainbow is, but in a much more grown up style. Then use colours in the background to indicate the weather/ sweden. Say blue where you have the dark grey flower pattern to indicate the flag and rain and pale yellow where you have the light grey, which will make you icons have better contrast and will represent sun and the yellow from the flag.

You can always show the client the advice you've been given here.

I do really like the icons on the right and your box borders. Although some of the content is escaping the borders.

There is a lot of underlining, should only be where there is a link.

The sand is really too detailed for a logo and like some people already have said it kind of gives the wrong impression, slow instead of speedy.

You could keep the hourglass but separate from the text and simplify so it looks much more like an icon, ditch the colours until you have a design that works in black and white. It might work if you make it look telephone shaped

I think it would be better if you tried some different ideas, I would try something using the number 24 and some smashed glass

You need to focus on your main selling point, of chain mail, so at the very least some of the letters need to be linked together.

Maybe make the word designs much smaller too.

I like the white background it's clean and uncluttered.

I do feel there are two many typestyles but as it's their brand, I guess that's fine. However I would change the headings to something a bit easier to read or somehow reword so they are a lot shorter. The box on the front needs the spacing looking at I'm currently reading it 'love your' then 'it is time to' 'library system'

I don't know about your libraries but ours are putting more focus on the new modern services we can provide and the old books does kind of reinforce the negative stereotypes. From reading the text it does look like their have some fairly modern things going on.

The target audience is quite large might be easier if you could get it narrowed down.

Love the site, has been very helpful so far. Good to get constructive help.

Might be good if in the concept edit section there was a clearly defined update section. So that the concept is kept altogether.

And on the home page an updated filter such as unreviewed.

Your objective is clean, so to me this has too much detail with the textured black and the watermarked logo.

I'm a bit confused with your logo as a plus when your company is called minus, it's distracting me from everything else - sorry I had to say.

The contrast on the red and black doesn't seem good enough but I am viewing on a 10" laptop screen.

The text on the light side could do with some tweaking not sure what you've done to your contact details but they don't look comfortable like your name and title do.

I would move the web, branding, print and line much nearer to minus, they look like they are floating at the moment and not really belonging.

Sorry this is a bit negative compared to your other reviews, but it is how I see it.

Like Sean I think the lowercase tag line is much better, the colour is a bit light and the text looks a little squashed maybe you need to spread it to the g.

The best version is the first but I think your orignal typeface for Hamilton Design was stronger

I quite like this, but I think it needs brightening up a more vibrant orange. Maybe make your logo smaller to add space.

Definitely ditch the gradient or make it run white to orange from the y

I read your profile and see this is an assignment, I think what you need to do is think of a more original project if you weren't given the subject.

If you can't do that then you need a better image of Michael and maybe fade the text so it's more of a background than readable

or

make the text more readable by giving the titles more space on the left and right and doing something different with the album titles the capitals are too subtle.

Really you need a better project though

Really need more information to comment. What advice are you looking for? What is the purpose of the graphic? Who are you aiming it at?

The frame colours are a little lurid and the blue corners are too bold. I would also reverse the rainbow so the darkest colour is on the overall lightest person not the darkest person.

I like it, don't think you need to change the background to something dark.

It might look good with just a film strip down the side in the same hand drawn style as your text. you would then be able to have thumbnails of your vids as a taster of what people can see

This feels very zen to me. My pet hate is dashes and I think the we bits would look better without them. As far as layout goes it is very clear. The subheading beginning coaching needs lining up it looks a little odd indented without the body text indented.

I think it probably fits the style of your client from images she took.

I like this but I'm not sure it embodies struggles and hope. The typestyle doesn't have enough contrast with the background and I don't think you need the shadow under UNA AMOR

You need to keep some of the elements the same as the existing to keep the consistency for the customers. The typeface is good for traditional.

I would suggest ditching the graphic and just sticking with the name, make sure there is a space between flooring and supply and un overlap the initials and maybe lowercase the rest. HWBruns

This is a nice clean layout not too cluttered. Only thing I would say is that for your target audience it looks a little girly.