A Review of Hotel Ganapathy Garden Logo by Lisa Perkins Smith

Kerning

  • Lisa Perkins Smith

    Lisa Perkins Smith

    Rank: 2 Titan

    31

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    1 Vote
    Kerning

    Posted on Nov 20, 2009 at 9:11 AM

    Kerning needs to be worked on for all words, especially GANAPATHY.

    I agree with previous poster that HOTEL needs to be more prominent.

    The color combination works well.

    Also agree that the "g"'s blurriness is frustrating. I think it would be more effective if you made the "g" more of a solid structure.

    Like the font type you have chosen for HOTEL GANAPATHY GARDEN.

    • Nurit Avni
      Nurit Avni commented:
      Posted: on Nov 20, 2009 at 2:46 PM

      I think the swirly type is a good choice for conveying upscale, garden-themed hotel.

      However, the execution the way it is now is lacking - all the elements are squashed together. The placement of the G creates clutter and redundancy.

      I think you should explore a swirly GG monogram that lives separately from the name of the hotel. One good source of inspiration is designer Louise Fili.

      Good luck!

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