A Review of One Pulse Studio by Jesus H. Christ

Right now, it keeps reminding me of ads for "OneTouch Blood Glucose Meter" that I keep getting in the mail. Your name and logo remind me of hospitals, health-care, pharmaceuticals, etc -- but not a design studio.

MESSAGE -- Your logo needs to communicate DESIGN STUDIO.

FOCAL POINT -- You can accomplish this by squishing ONE PULSE together. Make those words the same color. Take the emphasis off of them. And then make STUDIO Big and Prominent. You want people to see STUDIO, so don't make that the smallest part.

COLORS -- Every color is symbolic: Red represents danger, a command to stop; Yellow represents Caution, but can also represent Sunny and Cheery; Orange represents the excitement of fire, the construction industry; Blue/Green represent the sky and ground, they're very neutral, they can go with everything; Green represents life, growth, and moving forward (Green light).

Look at your message, and pick the colors that will represent your message.

Also, don't use too many colors. Your logo should look good in greyscale. Color just further Emphasizes certain parts. For example, you can make ONE PULSE darker, and STUDIO bright, so that Studio sticks out more.

And feel free to use black and white. They make a composition feel more solid. Color accentuates, but you want a solid foundation that can work on its own.

Make your logo in greyscale, and when the shape looks good, add color to emphasize a focal point.