-
the design is nice but you are emphasizing the wrong elements in design for marketing.
bring the VALUE PROP out front and supress that attitude text about we are obsessed, blah blah.
you are going the right direction with the attitude of the site given your audience. But you need to organize elements a little better to bring out what's important-- WHAT IS THIS THING? that is most important - NOT ATTITUDE TEXT. We don't have context with your tagline because of where its placed. nav is not clear cause its under tagline.
try to reorganize these elements a bit
try putting logo up in left hand side with tagline under it. Then put that attitude banner under that.
the other problem is that tagline about respected brands using zexsports to grow their brand.
Your primary audience is who? sports enthusiasts looking for sports events right?
you would delete that stuff about brands using it to grow their brand. Advertisers don't care about that. They automatically would understand if you have a following that they would want to contact you for sponsor stuff or advertising. You don't need to have that in there. it dirties up the page with text as well. Clean that up and make it clear who this site is for.
how will I know its for me? who is me?
its getting there.
remember people here comment on design- WHICH LOOKS COOL. They do not understand landing page conversion and the objective of the page. Your objective with this page is for signups so you need to make it real clear in 3sec where am I, what can I do here, why should I stay.
its getting there.
make navigation quicker to grasp where its at.
your challenge is to have 1 entry for return users to use the calendar and the other for new users to use the system and know what it is.
I wouldn't have to search click here. I would have the actual box right there to search.
-
-
Espree Devora commented:Thank you so much for taking time to really address my mock up. It means A LOT and helps tremendously.
Navigation - The sports you mean? That's not navigation. That is the sports we cover inside our database. They aren't clickable. Its not an ad/sponsor business model. The site is targeted toward brands, not consumers. It's for brands to use our detailed event database to market their brands. I am not looking for high consumer traffic, but rather for brands to trust the site to check out the calendar database and subscribe when they see the quality detailed event information. So I think that would alter your feedback a bit. Right?
-
David Farley commented:
Sorry Steven to tag on to your post here.
So, to the core of the issue... I don't see your value proposition anywhere. HOW do you help grow their brands? Through marketing? design?
Granted, I'm not in your world so I'm maybe a little ignorant here, but connect the dots more for people.
Am I missing something? Talk to me goose! :)
-
Espree Devora commented:
It's to the right in the serach by. It's good to call it like it is. I want this to be for all brands, not just in action sports to tap into youth culture. I should probably add "depend on ZexSports EVENT INFORMATION" Does that make it more clear? Basically ZexSports is the only company with every event in action sports. Additionally we have each event broken down by important components; athletes, sponsors, etc. So a alcohol company looking to gain brand exposure would want to know what other alcohol companies are sponsoring what, what event are going on, and connect with event producers to create biz dev deals. With access to the calendar you can find all events as soon as they are created with a subscription cost. Consumers on the other hand are able to receive a daily email with events in their area for that day and the next day. But don't get broken down info, just date , name of event and time and also nothing happening in the future. Just that 48 hour period.
-
you nailed it buddy. what he said.