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You've done a great job of making the is look like a person, but of all the things you could do with a store idea, this one just seems to be one of the weaker ideas.
I didn't read the description at first (most customers won't get the description at all) and didn't really get the iS right off.
I just really think you could get a better concept than this one...and judging from your great color choices and execution, I think you have the skills to do just that.
