A Review of iSTORE Logo Design by Amy Feger

Hi Rajavel,

At first glance: I like the colors of this logo and it drew me in.

I read this is as "I" "S" Store right away. and thought the concept of the person here is fun and creative as you have it.

Although I do agree with Sean, Szymon and Taryn.

After being pulled in, I thought the leg was a bit miss-proportioned, I think it would look better smaller and reinforce this message better if you didn't try and make it look like an "IS". I think it is related enough by color/ and the concept of being a happy/on the go shopper.

I also thought the black dot for the head was out of place. Maybe you could make it half green, half purple as though the person is wearing a green hat. That is only if one color or the other does not work by itself. ( If you change the i dot to purple we would read that right away as "I", "S". I didn't get that at all until reading comments.)

Then the shadow seemed odd in relation to the words istore. Maybe consider taking it out and imply the jump by placing the person a bit higher than the word istore, rather than a shadow. Or shadow both words as Szymon suggested.

I like the bag.

Maybe bring the "r" a bit closer to the "o".

Once again, a great concept and start to a great logo.