A Review of iSTORE Logo Design by Taryn Anderson

IS shopper's head should be opurple or green

  • Taryn Anderson

    Taryn Anderson

    Rank: 1 Elite

    13

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    3 Votes
    IS shopper's head should be opurple or green

    Posted on Nov 12, 2009 at 8:24 AM

    When I set foot to give feedback, I try to pretend I'm a customer or the general public and see if I get/understand the logo without having to understand the premise.

    That said...I didn't realize the shopper person was an "I" and an "S" together, until I read other's comments. I like the colors and the logo overall, but I thought the shopper's green leg looked oddly too long and out of place (hence the fact that it's an "S"). Solution/Suggestion: The head color could be the dark green and the dark color on the bag should be the dark green, as well. That way, it's a darker color (dark green), but it bring the bottom of the shopper's leg into purpose (in case they don't see the "S" at first, like me...I know, I should've seen it. haha). Like it a lot though! Good job!