A Review of Final Logo Redesign by Joel Glovier

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  • Joel Glovier

    Joel Glovier

    Rank: 1 Elite

    3701

    • Design: 5
    • Purpose: 5
    • Originality: 3
    • Engagement: 4
    0 Votes
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    Posted on Nov 06, 2009 at 6:09 PM

    I like the gradient versions alot. I LOVE the hd symbol - that is clearly the strong point. The text is just a little blan for me though. Maybe I'm just not a fan of condensed fonts, but I can see how you'd clearly be in the go to use one in this layout.

    Maybe try the HAMILTON in an even bolder weight. Also the "web and print development" just look too closely kerned together. Those letters need a little breathing room.

    Overall I like your layout treatments, especially the first horizontal one. The "powered" logo is a very cool concept for your web credit tags.

    Maybe in the end I'm just not sold on having your "hd" boxed in. I think that "hd" mark is a very strong piece, maybe try it just larger and without the box. (*don't like the versions at bottom where the hd is cut off - looks to much like "nd" or "na"

    Cheers!