A Review of Logo for my own ad firm (lemon milk) by Joel Colombo

Color and Typography

  • Joel Colombo

    Joel Colombo

    Rank: 5 Advanced

    25

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Color and Typography

    Posted on Nov 04, 2009 at 9:01 PM

    I have to say that I liked the previous version, the one with the gradients.

    I think this yellow it's pretty saturated and hard to look at. Perhaps you want to try using the same gradient style but this time play around from intense yellow to a more desaturated light green, shifting to a "Lime" color palette.

    I think the type needs some work too, and discard the 'Lima' on top of 'Leite' because it gets too 'busy'.

    Basically, i'd go with nº1 proposal for logo and nº1 proposal for text (single line).

    Hope it helps! Cheers from Argentina.

    • Joel Colombo
      Joel Colombo commented:
      Posted: on Nov 04, 2009 at 9:03 PM

      I forgot... maybe you also want to try using a dark background and let the logo shape contrast to it correctly. This definetely will pop the colors!

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    • Raashid Kazi
      Raashid Kazi commented:
      Posted: on Nov 11, 2009 at 6:50 AM

      symbol 2 type 3

      was also lost with the whole milk thing but taking shape, love the type face

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