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Try playing with the sketch effect in Illustrator on the word "ADJUST" to give it a more realistic blueprint look. The shades of blue you chose are perfect for it.
I did a similar effect for a client of mine who is also a construction company. Here's an Illustrator (CS4) file of it ... feel free to use the same sketch settings:
http://files.me.com/kevintomasic/y8u3j6 Password: blueprint (expires in 14 days)
Also, maybe outline "construction" with a darker yellow or making the fill darker.
I agree with Miro about the tape measure. You should keep everything 2D. Try doing a simple outline of the tape measure to the left of "ADJUST" and have the tape underline "ADJ" and end at "construction"
or
Extend the "J" so the bottom reaches the bottom of "construction". Then have the tape underline end at the "J".
