A Review of SPM Transport New Logo Design by Josh Jackson

Angle of bird

  • Josh Jackson

    Josh Jackson

    Rank: 1 Elite

    1092

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    1 Vote
    Angle of bird

    Posted on Nov 04, 2009 at 12:23 PM

    Hi Rajavel. I really like this logo.

    I won't rehash some of the other feedback you already have received. But let me suggest something that hasn't been mentioned: the angle of the bird. You have slanted text, which implies a very linear motion -- very good message to reinforce for a transport company. But the motion of the bird seems to point more upward.

    I wonder if slanting the bird a bit more to make its motion a little more linear and in line with the type would make this logo even stronger? Just a thought.

    Great job!