A Review of UTEC logo, first iteration by Marc Grand d’hauteville

where is "education"?

  • Marc Grand d’hauteville

    Marc Grand d’hauteville

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    where is "education"?

    Posted on Nov 03, 2009 at 2:11 PM

    nice try with the open book but not enough readable. the chinese aspect could be represented when working with a specific graphic style. find more simple visual representation for education

    • Josh Jackson
      Josh Jackson commented:
      Posted: on Nov 03, 2009 at 2:18 PM

      Marc, thanks for posting a review.

      I am a bit confused by your remarks though. The open book is symbolic of education (in fact, Nate posted a comment above stating that it's so ubiquitous that it might be overdone). Could you give me some more insight and clarification as to why you don't see education being represented in the logo mark?

      Thanks!

    • Marc Grand d’hauteville
      Posted: on Nov 03, 2009 at 2:36 PM

      for me the book is not clear enough, could be the leafs of the flower. why not exploring other way to represent the book or other visual that represent education, knowledge, ...

    • Josh Jackson
      Josh Jackson commented:
      Posted: on Nov 03, 2009 at 2:43 PM

      Marc, your insight certainly is more clear now. Thanks. I am open to exploring other ideas, and I am in the process of doing so. The lotus/open book logo was just the first idea I wanted to toss out.