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Your first concept definitely did not look like milk dripping over the lime. The second concept here is starting to make more sense. I agree with Alan that this clearly looks like a lime and not an orange. You won't be able to fix that until you change the colors though. I would also make the milk A LOT more evident, it's far too subtle right now.
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Nate Hamilton commented:Color is much better. For some reason I don't like the trips very much. I would make it so that a wave of milk is hiding part of the lemon. Or how about the lemon floating in milk. Both those concepts can be very subtle but I'm not a huge fan of the subtle drops.
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Nate Hamilton commented:
The colors are much better, now you have me thinking lemon. I am not a huge fan of the subtle milk drops. I would try something like a wave of milk covering the lemon or even the lemon floating in a river of milk. I love subtle logos as well but I think that is too subtle.
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Gustavo Leite commented:
Thanks, I've made some improvements on the second one, and made a third one. Whats your opinion?
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Nate Hamilton commented:
By know you are realizing that I am a super picky and a perfectionist driven person. I still don't think you've hit it here. The concept labeled as "3" is still the strongest. If your going to do a milk wave I would make it fast moving wave with lots of splashes and drips. Secondly I think you need some sort of very light shadow detail that shows the lemon is in the milk. Right now it looks like you just erased the lemon. Don't get me wrong, the third concept is a really great logo and very well. Don't feel like you have to please me, if you think it works and you get others that are saying it works, go with it.
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Thanks. I've posted a new image, with different a different color and 1 more option. I want to read your thoughts about it.