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Hi Tyler,
I like your concept. I love the way you did the type here. I don't mind the tape measure in it's current state, it adds depth.
I do agree that maybe some more color variations to compare.
Maybe Pencil led color grey for ADJUST and black for the construction part. That way we can still see the cool effect that you have going on with your type and it will still match the tape measure. Or even construction site orange for CONSTRUCTION and led color for ADJUST. Then change the tape measure to that orange as well to match?
Just to compare, This blue reminds me of some type of drafting paper, yet, if your going in that direction maybe a bit more translucent on the blue? Only of course to compare.
Also try pulling the tape measure down so it's under the type. If you want it on top, I think it needs to seem more fitting (angle wise) to the type. Maybe even try having the tape measure hang on to the T limb instead?
I think it would be nice to see several variations of this concept, so others can share their opinions on what looks coolest.
I think this is a great concept.
