A Review of Logo Concept by Andrew Kaytor

the mark

  • Andrew Kaytor

    Andrew Kaytor

    Rank: 1 Elite

    188

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    the mark

    Posted on Oct 15, 2009 at 11:22 PM

    Not crazy about the mark. The shield is big in proportion to the shirt. It seems like there is a more interesting angle to draw from that is symbolic with the charity/community aspect.. like a puzzle piece or something (is that too cliche?).

    On the word mark, I like the font but not how they are stacked and don't align evenly. I really liked the tag line on your previous version, where did that go? Colours are working, perhaps a little more contrast.

    Another observation, although may be of no use to you, the negative space surrounding the dash and the X could be leveraged in a future design to make a right pointing arrow.

    Despite the odd spelling and hyphenated name ( i feel your pain) I think there is a cool concept just waiting to be uncovered.