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Key words here are - "creating a cyclist community", "memorable brand", "trendy and memorable".
Community - more suited to be built around a ' 'Home' than a house. maybe imagery to convey more than a roof over someone's head which is a house. Even consider name change for the client as www.thecyclehome.org and even www.cyclehome.com are available. Develop house (or home) theme to be more community orientated.
Memorable/Brand. None of these really memorable especially the bottom two which the name cannot be read at all on my 20in Mac screen. I think a stronger thicker image and a shape would assist. Consider the image to be placed horizontally either side of the wording in a rectangle outline to take advantage of the brain pathways to read from left to right.
Trendy - Definition, "A trend is a line of general direction of movement, a prevailing tendency of inclination, a style or preference, a line of development, or the general movement over time of a statistically detectable change . [1] In a few words, "trend" is a synonym to "tendency.
Does trendy relate to design, or to bikes, or to both combined? I would research this from the client, clarify and then create based from this information.
Be good to see some new concepts. The wheel and spokes obviously provide go analogies for a community.
