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i like the overall look of this but the one thing i noticed that stole my attention right off was the wiggly gloss effect on the text. I think maybe a max of 2 large curves over the length of the text would work better than one curve for each character. to me it feels wiggly and i don't think wiggly is a term that you would want to describe an auto company.
i also agree with those who mentioned taking out the bottom line of the car. i like this because it make the car feel much more substantial. currently it feels like the front end of the car is very thin where as the mid section is very tall/thick. removing the bottom line would help even it out and make it feel faster and more powerful while maintaining that sleek cool feel.
over all i like the direction of this. how does this design translate across other mediums? (letterhead, black and white, really small printing)
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Thank you for your comment. I actually had a shallow curve across all the letters for the gloss, and the clients told me to "make it more wavy." Definitely not my choice.