A Review of Final Logo Redesign by Amy Feger

the "h" stem length

  • Amy Feger

    Amy Feger

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    3 Votes
    the "h" stem length

    Posted on Sep 29, 2009 at 10:22 PM

    Hi Nate.

    Before even reading what this design was about I tried to figure out the letters in the green box. My first best conclusion was an "nd". I think if the stem was a tad bit longer on the "h" I would have no doubts.

    The "W" in the word "web" is too small and does not fit the x -height of the "e" next to it.

    I really like the typeface choice. It looks sleek and sophisticated.

    My favorite of these is the first one. Maybe the stem length of "n" in the boxed "nd" could meet to the top and bottom of the "N" in the word "DESIGN" beside it. (That way not to lose the other cared for alignments?)

    I do like the colors. Yet, feel readability would be better with a slightly darker green. If not, then a slightly bolder version of the font that you currently have for the sub text, may compensate?

    If I might add, I like your current circle/distant icon on your website as well.

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Sep 30, 2009 at 7:47 AM

      Thanks for the great feedback Amy. I agree that I need to work on legibility in all areas but especially the "hd" part. I will darken the greens, the greens were a completely different color on my other computer, didn't realize how light they were until this morning. Thanks again!

    • Amy Feger
      Amy Feger commented:
      Posted: on Oct 11, 2009 at 5:20 PM

      Hi Nate! I like your newer versions. All three look nice to me. The only last tweak I would suggest is to maybe open up the space between the letters a bit in " Web and Print Development" and bring the words slightly closer together. Then bring the " T " a tad closer to the "L" in Hamilton.

    • Nate Hamilton
      Nate Hamilton commented:
      Posted: on Oct 11, 2009 at 7:19 PM

      Thanks for following through and letting me know what you thought of the new version. I'll go ahead and give your suggestions a try. Thanks again!