A Review of consumers campaign by Graphix91

great work

  • Graphix91

    Graphix91

    Rank: 7 Student

    190

    • Design: 4
    • Purpose: 4
    • Originality: 5
    • Engagement: 5
    0 Votes
    great work

    Posted on Sep 29, 2009 at 10:10 PM

    nice play with colors engagement, typography...... just great.... :)

    • Dawn Gallagher
      Dawn Gallagher commented:
      Posted: on Sep 30, 2009 at 9:24 PM

      I love the colors and textures in designs #1 and #3 and believe these will stand out, while #2 may blend into the store surroundings.

      I realize this is part of a display, but I'm a big believer in 'brand as hero,' which you achieve in #3, while the others look like ads for Jeep. You're still generating consumer impressions with POS, so the focus brand should be in a prominent position in case all you get is a millisecond scan.

      Overall, I would use the layout of #2, with the addition of the Snickers' logo in the headline (as in #3), the images from #1 (agree on replace the guys), make the product shot with 'Don't Stop' tag the same size as the Jeep logo at the bottom, then center the URL info and use a larger font.

      Nice work!

    • Alexander D
      Alexander D commented:
      Posted: on Dec 17, 2009 at 1:21 AM

      Beautiful!