A Review of Logo Concept for Upstart Service Company by Rachel Nelson

Separate the text and graphic element

  • Rachel Nelson

    Rachel Nelson

    Rank: 3 Superior

    167

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    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    Separate the text and graphic element

    Posted on Sep 29, 2009 at 11:53 AM

    The sand is really too detailed for a logo and like some people already have said it kind of gives the wrong impression, slow instead of speedy.

    You could keep the hourglass but separate from the text and simplify so it looks much more like an icon, ditch the colours until you have a design that works in black and white. It might work if you make it look telephone shaped

    I think it would be better if you tried some different ideas, I would try something using the number 24 and some smashed glass