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Third seem to be fitting for a website or some form of 'to the side' advertising - it would need a link or something for it's lack of information. like a bar across the top (after some modification) or a side thing to click on. I don't know if you were planning on expanding the information content of #3 but I don't think it's quite clear enough or engaging. Number one I like the best, very aesthetically pleasing, very tight, clean and modern I think it allows for a greater variety of use and genre pending some clean up to match each said genre. It really gets the idea across without too much location establishment. I think that lets users fill in themselves and relate to it better. Unlike number two which verges on the edge of corniness which is fine if that's what you were going for. number two is like a wall poster, it's really saying 'i'm huge and boom! right in your face' good to start but it needs a reason to be in your face. I see he's happy with his jeep and all he can do with it but it needs to be you're happy with this jeep see what you can do with it. maybe less character developement, I'm not saying go to silhouettes but it's like watching a movie entitled "euphoria without you". lol.
