A Review of Logo Concept for Upstart Service Company by Jake Johnson

The second logo: too many words

  • Jake Johnson

    Jake Johnson

    Rank: 5 Advanced

    28

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    1 Vote
    The second logo: too many words

    Posted on Sep 28, 2009 at 4:54 AM

    I prefer the first one over the second.

    The second has way too much text. Takes too long to read, which in a logo, I'd say was a bad starting place.

    The first one is nice and simple, which is great. I also like the lack of space between the words and the ampersand.

    Perhaps the sand could be brought a little closer to the wording, for a bit more tightness.

    Only downer, the loss of the shadow. The drop shadow gave it depth. The problem with the first version was that it was just a block of shadow. If you can make it 'reflect' the wording, then it will be very effective (thats why I've marked the engagement down on comparison).