A Review of consumers campaign by Sebastian Trappe

No1: +Showcases the Jeep best > Consumer wish to get it + Good design with clean structure - Humans seem like they don't care > misses emotion - shadows could use work

No2: + good picture, screaming "adventure" + good text elements, like it very much + nice tweak with the tiretrails in the sand in the footer - consumer will also get distracted by the scenery in the background, because the human in the picture looks there - i think if something is a price, it's important to show it from the front

No3: Doesn't look like it's ready to be reviewed yet. i don't like the font, but i like the picture

A little advice on POS Marketing: If you have a person on the Picture, it should look into the camera. The "Gear up & Go, Win a Jeep" has to arrive the consumer like a personal message from this person to get him emotional involved. If it doesn't, it's just an ad.