A Review of consumers campaign by Angela Koch

beyond contests

  • Angela Koch

    Angela Koch

    Rank: 1 Elite

    583

    • Design: 4
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    1 Vote
    beyond contests

    Posted on Sep 22, 2009 at 4:59 AM

    I have no issue with the look and feel of the comms, it says outdoors, the jeep is the hero, looks good

    My feel is consumers need more than a chance to win something to involve themselves in your brand. Beyond the chance to win a Jeep why am I interested? I also feel you have a lot of messages - Gear Up and Go...Win a Jeep And Dont Stop. Too much for POP messaging.

    How is the Jeep connected to Snickers? Perhaps ask people to take a picture or tell a story of how Snickers can save a life in the outdoors???!!! You get my drift.

    • Tarik Khayat
      Tarik Khayat commented:
      Posted: on Sep 22, 2009 at 5:28 AM

      Thanks Angela, i totally are with you .The activity will have a web site where you need to register and then select your favorite outdoor activity where can use the Jeep and why . will try to make it exciting . For now It will be great if you can tell me which one of the above three option you like the most

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    • Angela Koch
      Angela Koch commented:
      Posted: on Sep 22, 2009 at 8:01 AM

      I would say number 3 is the weakest, too subtle for POP POS. Number 2 is good but the reverse angle on the Jeep lacks the directness of number 1 (whihc gets my vote)

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