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I like the white background it's clean and uncluttered.
I do feel there are two many typestyles but as it's their brand, I guess that's fine. However I would change the headings to something a bit easier to read or somehow reword so they are a lot shorter. The box on the front needs the spacing looking at I'm currently reading it 'love your' then 'it is time to' 'library system'
I don't know about your libraries but ours are putting more focus on the new modern services we can provide and the old books does kind of reinforce the negative stereotypes. From reading the text it does look like their have some fairly modern things going on.
The target audience is quite large might be easier if you could get it narrowed down.
