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I like concept 1 the best (by far) .. It's got a nice toned-down, peaceful yet powerful vibe to it.. I really love it!
Now I'm no expert at all on designing a complete housestyle like this, but I do have 1 comment, see notes.
Great!
concept 1-a.jpg
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1
I believe this is a folding 'map' (or whatever you call it) in which to put papers? If so the seam is probably on the verticial edge between green and white, meaning the white (with the leaf) is the front, correct? If so I feel you might want to more prominently brand that front (while still keeping it subtle)... it's after all you're nr1 place where you can brand I guess.
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2
the leaf logo looks boring. it is relevant to the business, but still it doesn't catch the viewers attention.
concept 1-b.jpg
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1
do you use "Century Gothic" font? with Bold? try another another attractive font, not a standard font.
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2
use text align on the left side, but it just for alternative
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3
reduce
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4
reduce
concept 2-b.jpg
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1
The main logo here is fantastic, but I think the subtext really doesn't follow the rest of the design idea.
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