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Luca ~
Overall this is a fun and nicely designed template. There are some clearly successful areas -- and some issues of concern that should be addressed.
What works:
- Background color - dramatic and balanced
- Persistent Navigation bar
- Fat footer
Opportunities to Enhance:
- Deep scrolling landing pages are problematic (see the argument for and against)
- See the results of an A/B usability test I preformed (which landing page example works the best). Based on this findings report (which expires on 1/24/12). Notice that there is a clear winner from a visitor perspective. If statistics are applied -- the result illustrates that 95% of participants would select sample A (with a margin of error of 9.5%). Think about the same statistics that are used for a Presidential Election.
- Where do you want the visitor to look first? I encourage you to begin paring back the amount of content. People typically lose concentration when they get distracted by too many strong visual images. The best designs help the visitor "focus" - and leads them through the design.
- Based on a simple task ("Click on where you would go to learn more about the 2nd ranked "Top Game" on the site.") -- this usability findings report illustrates that a long scrolling page compromises task completion (only 25% of the visitors could complete this task) Notice the task time (in the raw data tab) - which indicates how people struggled to complete a simple task. I predict that the task time would increase if the task became for example "Find the Angry Bird Game". Eliminating the amount of content will mitigate this issue.
Finally, this report provides some compelling verbatim insight from respondents (http://rawlins.verifyapp.com/tests/0f7d52f425311aa66914a60e095ec465c25d095f)
Summary:
Eliminating visual clutter (simplifying) will actually increase excitement and drama
- Ensure that people see the call to action buttons -- there is so much competing for a visitors attention, you risk overwhelming them. Your goal of having visitors "spend time" is in jeopardy with this approach. If this were a brick and mortar storefront -- would you shop? Or would you be overwhelmed? Read the test participants feedback with that frame of mind.
- Keep it simple! I've uploaded a very quick mockup that reflects adding tabs can hide visual clutter. Also, how simplifying the primary banner area, can help focus the users attention to key content elements. I've also uploaded a sample of the A/B test that validates which look is strongest.
Great start! I hope this helps...
MichaelR+
Home1 (1).png
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The top could be in width="100%" and in position=fixed ... In this way you can access the menu all the time, without having to return to the top of the page.
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The search module is too small ... I personally like to have a prominent search engine, it's really handy when you are looking for something specific.
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Luca Mazzoni commented:Yes, maybe i will put also a filter, thank you for your feedback
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too much - eliminate from the landing page
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Luca Mazzoni commented:
I know that advertising is not exactly what people want to see but in your opinion where can I put it? I think that 1 ad above the fold is necessary for a website of this kind. Really thanks
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this is an important area - but it competes with all of the other visuals at the top of the page
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too much - eliminate from the landing page
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too much - eliminate from the landing page
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Too much clutter, try looking at www.radaronline.com advertising on the bottom is more discrete
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move and make more discrete
home2.png
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Great area of focus
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Definitely like the dark background more than the white one; also helps with visual hierarchy.
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Very nice touch
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The blue/red contrast makes my eyes hurt
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Either make the main body fluid, or the footer fixed. OR de-attach them, this looks really weird to me.
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Some issues with typography here; make the headers larger, or bolder
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De-attach this and give it a darker background. Works wonders visually.
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Spice this up
home3.png
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Avoid - to much visual clutter
Thank you for all your feedback, really helpful. I like very much the idea of tabs it's really practical.
Thank you!