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Vivek ~
There's a heated debate about whether users scroll below the fold to access content. The following articles frame this argument:
For scrolling below the fold:
- http://iampaddy.com/lifebelow600/
http://sixrevisions.com/usabilityaccessibility/10-usability-tips-based-on-research-studies/ (see entry #5)
Against scrolling below the :
- http://econsultancy.com/us/blog/5630-web-users-spend-80-of-time-above-the-fold-nielsen
In my experience of usability testing - if the user cannot see key content in the first 3-5 seconds, you've lost them. I encourage you to usability test this using Clueapp.com -- which will help you determine what people remember after seeing a given screen for 5 seconds.
Good luck@
MichaelR+
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Michael Rawlins commented:So Steve ~
To be clear -- the 5 second test is about memory management and determining what is compelling on a given page. It is one of 3 tests I would use to determine whether deep scrolling was effective for the design.
In this case -- if the users don't interact (see visual cues that tell them key content exists below the fold) it proves out the theory early in the design process.
We're on the same page about 'motivation' - a designer needs to understand how to engage the visitors. Most visitors are entering the task with a superficial psychological state (HSM theory) versus a seeking elaborate details (ELM theory). This is where I would start my research -- and test the structure of the page content organization, development of a primary call to action, and navigation strategy.
As a part of the research studies - I would use remote online testing to prove whether a problem existed (in this example - use five second to determine what someone remembered at a glance) - then drill into the design of the page using "click tests" (where would you click to do "X") and "annotated test (bounceapp.com) to determine if people understood the page structure.
Thanks for allowing me to clarify my review!
MichaelR+
2.jpg
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this call to action requires too much scrolling. My gut says this will be missed
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2
Empty space. You need to optimize your space
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Blank space
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No CSS Used. Style your inputs
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5
Need to make the Logo bigger
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remove spacing here
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Need some work here also
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Gradient should be changed to other color white does not looking good to me!
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I'm guessing the typical customer has no idea how much hours she should book with you.
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The design of this really doesn't fit with the other elements on the page. Perhaps it should be open right away (and be smaller)
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this arrow doesn't really point anywhere.. and the message itself is sort of weird (you should let the users themselves start feeling excited)
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nice detail here here :)
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These are critical elements for trust. Move them up so people see them.
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I'm not a fan of the red button with the saw-blade element really.. perhaps remove the blade icon and make it green just to test?
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It took me 10 minutes to realize that this is an expandable button!
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That's a mess... try to make this section much more clear.
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Good, but perhaps too overstated. Perhaps you could make the gauge smaller and place it next to this text and move the smaller text below them: ["""""""]---We can start.. [GAUGE]--RIGHT AWAY [______]---smaller text smaller text smaller text
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18
Nice and clear. Good work.
Michael, I don't feel like a 5 second test is a fair assessment of a deep scrolling page ESPECIALLY when done by a user that isn't interested in the content of the page. Also, sadly, it doesn't look like any of the sites that Nielson tested in his eye tracking reviews had a completable action (such as this form) at the bottom of the page. Most of them appeared to be content oriented.