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I really love the color schemes, the gradients, the very light accenting backgrounds. I think the design is generally very clean.
I want to love the iconography, but it doesn't feel quite right yet. My brain is expecting to see a kiwi fruit somewhere in the iconography, and since kiwis are pretty unique but symbolic of New Zealand (as you've pointed out) I wonder if mostly only New Zealanders will "get" the iconography.
Since the product is for swimwear, perhaps the iconography should contain something more swimming related than NZ-specific related. I'm sure they wouldn't mind if their products became internationally appreciated products, right? How about a silhouette of a swimmer?
I'm very impressed with your design talent!
