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Hi John,
The redesigned version is a strong start. I urge you to concentrate on the following:
- Design an engaging call to action
- Create a sense of urgency to purchase by (leverage the persuasive norm of social proof)
- Refine based on leveraging more persuasive norms
Test iterations of the new homepage to determine whether user it works (test early and often - test example). I ran a very simple test to illustrate how valuable the results can be (see the report)
I hope this helps!
MichaelR
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... ... commented:one other interesting feedback loop: http://www.youeye.com/trials/924580/public_show?token=qLG6Qvyvv98aKV-15DWwIg
http://dev.yournextseven.com
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1
Good example of social proof
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2
This is a bit crowded. I would put the screenshot one at a time with a title explaining what it is and a couple of benefits of why this is useful
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3
Testimonials are great. Even better if you have video one!
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4
The inverted "y" looks strange and make the logo hard to read.
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5
This call to action should be more prominent. Maybe you should put it under the screenshots and make it bigger
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6
As I navigated through the site, I found this introduction to be too quick and difficult to read. It would be more effective if you simplified the presentation with an example that followed through tracking one employee.
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7
This area does not need to be on the home page. I would provide a link to the testimonials and give them a more effective presentation of their own.
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8
Your flash intro distracts form the menu. I was navigating to the bottom of the page before I noticed the menu
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9
I would try and change the type face
http://yournextseven.com
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1
too much content. you should reduce by 50%
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2
Nice!
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3
needs a better type treatment. Try bolding the key words
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4
too many words - reduce by 50-70%
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5
where's the $27
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6
try "What Customers Say about Your Next Seven!"
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7
I would have put the screenshot inside the green frame.
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8
The pictures of people for the testimonials are important to build trust. They should be bigger.
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9
Black is a strange color for call to action. Not visible enough
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10
I don't like the slightly turned screenshots. Maybe try with making them horizontal and add a border.
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11
Is is a call to action or not. I don't understand why it is here.
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12
Make it look maybe more web 2.0ish?
No wonder you're an expert in here. Great, detailed review. Thanks! I'm looking at doing a mash up of the two bringing in some of the stronger elements from the original. I'm looking into your various links too. VerifyApp seems like a pretty useful site.