A Review of SwimKiwi Logo by Efren Hidalgo

i would kill the kiwi ... overdone idea

  • Efren Hidalgo

    Efren Hidalgo

    Rank: 2 Titan

    264

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    1 Vote
    i would kill the kiwi ... overdone idea

    Posted on Sep 08, 2009 at 1:54 PM

    i like your concepts a lot!

    to be honest i can almost see a new direction with the first design. you have used the kiwi and the silver fern leaf to form a new sea creature: a sea kiwi. much like a sea horse. the makings of a unique approach are there.

    barring that i think design #2 using JUST the silver fern leaf is clear enough. i would remove the shape and keep it simple.

    try to imagine with the fern/kiwi would look like from 5-10m away on a t-shirt or on a baseball cap.

    i think the leaf alone is strong enough to carry the unique look. it's not only a leaf but a wave as well.