A Review of SwimKiwi Logo by Jorge Peregrin Emparanza

simply great

  • Jorge Peregrin Emparanza

    Jorge Peregrin Emparanza

    Rank: 5 Advanced

    64

    • Design: 4
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    1 Vote
    simply great

    Posted on Sep 02, 2009 at 11:29 AM

    Great job Zac,

    I like how you used the colour. I think it will fit perfectly in digital formats, it will be fine for paper, and probably will need simplification for textile.

    I love that the kiwi grows from the W, and altough the Kiwi is not the most stereotipical bird :) it is recognizable, yet looking a bit weird with the fern in the back. As other people said, it might not be recognizable for many people outside NZ (although I'm form Spain and I got it.... but it might help that I like NZ and the All Blacks). I must say I dont like the second logo (whit ewith fern). I think the silouette where the fern is, doesn't look good. The same for version 3.

    The last version is definitely my choice: the simpler, yet with a national touch. Being picky, I would take a look at the connection of the S and W, and the kern: maybe a tinny bit more space between characters would make it better (the white background version looks better for me)