A Review of Landing page for research paper library by Michael Rawlins

This is a very usable design. It has good affordances for buttons (and other controls).

Fixes: 1) under the logo - the tagline is difficult to read. 2) some of the font sizes are a bit small. I'm a baby boomer - and not the target audience. You may want to look at adding font size controller one day - so the users can pump up the size of the fonts as needed. 3) I like the call to action "Ready to Start writing your Essay..." You could make it a bit more persuasive by tweaking "4 steps to completing a great Essay" 4) The modules named "Students & Profs" is a great trust marker - leveraging the social norm of social proof (see Robert Cialdini's "Six Weapons of Influence") If you add a way of entering data for a registration (right there) you will start to see more conversions. 5) Consider adding a whitepaper or ebook -- that illustrates success stories. instead of giving it away - leverage Cialdini's persuasive norm "Commitment and Consistency" by requesting the email address (or more info) from people.

I think you have achieved a good visual balance in the modules. Be careful of how deep the page scrolls. It can sometimes make key information invisible to visitors who are scanning for content "superficially" - versus reading for elaborate details (see ELM concept).

Really nice site design. Good luck!