A Review of NBA Buddha ad by Michael Langham

truthfully, the arrangement of the pieces parts.

  • Michael Langham

    Michael Langham

    Rank: 2 Titan

    107

    • Design: 2
    • Purpose: 4
    • Originality: 4
    • Engagement: 2
    0 Votes
    truthfully, the arrangement of the pieces parts.

    Posted on Sep 01, 2009 at 9:43 AM

    From a design standpoint, although some of the tangents are attractive, as a whole things seem a bit disjointed. Concept is solid, but the execution needs a bit of tweaking.

    For one, I'd center the 'Buddha-James' image. Perhaps even position the camera lower in the shot to allow for a larger blow-up, and even greater larger-than-life POV

    I'm not at all 'getting' the lettering/whatever to the left in red. I'd nix it entirely.

    With LeBron's face being so recognizable now, I'd enlarge that to entirely fill the frame, in the same ghosted-back technique.

    And lastly, I would center the "NBA BUDDHA" text/headline, just above his head. I'd also do it on one line, and at least one-half, if not one-third as large.

    Let's see more.