-
As an non-NZ native, these are my initial reactions:
1) The Kiwi and Fern Leaf mean nothing to me as a USA citizen. And I personally don't see the relationship between either of them and swimming products. But, that isn't necessarily bad. If you're targeting the NZ market, it should help.
2) That said, I don't think the Kiwi bird works at all with the logo. The last variation where the leaf is integrated with the M & K works best. It is simple, which I believe works best.
3) I'd suggest trying to attach the leaf - same style as your last revision - to the 'i' at the end of the logo. With the K being half hidden by the M, and the first I in Kiwi having such little presence underneath the leaf, everything gets kind of busy in the middle. I still like it, but who knows - maybe that will help.
4) Finally, turn your logo to simple black and white (not grayscale - only black and white). This will ensure that your logo is effective in all mediums at its simplest form. Also when you do this, make the logo very small to see how readable it still is. It will help clean up some of the small lines.
And if it matters, I like the green in the first example over blue. :) Great logo!
-
Firstly, i really appreciate all the feedback ive had from everyone on here, much more than i had expected, absolutely fantastic. Also, thank you Eric for your very in depth review. Your right, the logo's main market is New Zealand, so it shouldnt really need to make any connection to anyone overseas, i guess it just needs to be reviewed from a "visually attractive" standpoint. I will be taking in everything you have suggested and talking it over as possible ideas with the client. Cheers!