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First of all congratulations for submitting a wire frame. It is so much better to have a critique of the functionality at this early flexible stage.
I will go through the page from the top:
First of all I think you have thought about your fold line somewhat. But maybe not where it ends. Make sure you have got a comfortable fold line.
I am slightly confused about the sign in/login which does not appear on your page ... whilst having to sign in this does put off new users I imagine it might put off your current users if they can't find where to login quickly. So I guess i need to understand how this is going to work. The point is check this design is going to work for both new and current users.
I like this design a great deal more than what you currently have. You are making much better use of your screen real estate.
One thing I do like about your current design is the very large search box. Wonder if you should keep this large in the current design.
The Browse Essays and writing guides work fine. I wonder if login should go up here too.
I like the fact that the yellow buttons can be removed if you no longer need that functionality. Do you really need four of them ... the quick research better grades does not really indicate where this will take you.
I think somehow you have to make the free option more visible. A lot of your customers will be cash strapped students. Maybe this would be a good fourth option ... the focus could be on "swapping"... Swap your essay for some free research time. Swapping is a notion most students are familiar with (-:
You have to make sure that the yellow options feel clickable. Not sure that they will if they don't look button like.
The green panels are very important. I think you absolutely have to get across that this is a genuine, valid and useful resource rather than some scam. So good idea especially for a landing page. The related essays box is also very key. Some endorsements from academics would be even better.... but maybe you won't find an academic prepared to endorse it.
In terms of allocation of space I would perhaps allocated more space to the related essays and slightly less to the "what members are saying"
On the right hand side the breadcrumbs are excellent (especially the numbers).
I'm not sure the button placed on top of the text rather than inline is a better idea. It will just frustrate your users that they can't read the text. I think it works fine inline as you have on the website currently.
I guess if you really want to minimise the use of text you could use some sort of hover facility so they get the start of a para and they have to hover to see more if they click then it gives the whole paragraph in the appropriate part of the essay. In this way they could get more of a summary of the whole essay. Each para could have associated keywords and perhaps icons to indicate how often they are used in the paragraph. Kind of a visual overview of the focus of each paragraph. Not sure how that would work.
You mention being able to give your users a sense of the whole set. You could think about visualisation tools to visualise the whole set of documents. Which are the most popular? What is hot right now? What has just come in? How do keywords relate to each other. This would be fun to explore and provide a buzz to encourage people to come to visit your site.
There are a whole host of word based visualisations that have been developed within academia that have yet to make it into tools regularly: Infosky http://www.infovis-wiki.net/index.php?title=InfoSky Tilebars http://people.ischool.berkeley.edu/~hearst/research/tilebars.html http://www.improving-visualisation.org/vis/id=89 Treemaps e.g. newsmap http://newsmap.jp/ or even wordle type representations.
You could also make a lot more use of icons on your page ... create a page, view, keyword and comment icon. Gravatars next to the comments might give you some visuals.
Thats all I can think of right now.
As an aside reviewing a wire frame definitely forces one to focus on the user ... thanks again. I hope others do the same.
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Jens Schriver commented:Hi Lisa,
Thank you for the amazing review! This is what really makes ConceptFeedback so cool. Also thanks for the support in me posting a wireframe - I completely agree with you that it's very valuable getting feedback this early in the process. As you wrote "reviewing a wire frame definitely forces one to focus on the user" - exactly!
Your comments: - yellow boxes more button like: completely agree, added to the list of tasks to the designer - quote from someone from the academic community: we have several already, it's just listing them there. And you are right, that would add further credibility, will add it to the next iteration of this wireframe - about the "view full essay" button covering the text vs. being inline: I see your point, but the idea was to visually give the impression that there's more. That you are not seeing the full essay, but only part of it. By half-covering it I thought it became clearer that the essay contains more text than what we are showing. I'll keep this in mind when we user start user testing - 3 vs. 4 yellow buttons: notes. I'm personally in love with the fourth button, but I seem to be the only one, so I'll reconsider removing it. - login button: I actually made a silly mistake. I deliberately left out a few buttons (login, twitter and facebook buttons) as I thought we they'd just distract on the wireframe. But now I see that I should have included them from the begininning. - promoting the free option more: you are right, I'll work on this - about academic worries: we know that some users worry about risks of using sample papers. This is unfounded if you use them correctly (for inspiration, for finding other primary sources, always citing your sources etc). We want to address this head-on with the top-right link "Isn't it risky to use sample papers?". However, in the click tests we've run so far (www.theclicktest.com) hardly anyone clicks on it. Wondering if I should just underline the link or make it more prominent.
You posted other ideas I didn't comment on here - I'm considering all of them.
About the eye path link from Andy. I've seen one eye path test which supports what he is writing about http://usableworld.com.au/2009/03/16/you-look-where-they-look/
Thank you so much for the feedback. All the best, Jens
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P.s. I love the concept of eyepaths ... noticed the article you referenced on twitter. http://www.andyrutledge.com/eye-paths.php Wonder if things like this have ever been tested with eye trackers ... would be fascinating to watch.