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I will not comment on the overall design elements, it does seem like a site very optimized for a mobile market.
But one thing that is very simple, and the founders + creatives working at digg have completely failed at is... personality.
It's looks crazy boring, even more so than traditional newspaper/media sites. Come on this is supposed to be a young and new company and it has ZERO brand appeal.
You can get away with a boring interface on facebook because the users are the main focus.
Even though Digg is trying to make users the focus as well, they forget something important.. the story's and news items are the real focus and the reason this site exists.
This is not facebook, it's a glorified link dump.
No Style. At All.
Digg Homepage (V4)
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it's their identity
first thing this need to be changed, then give it some respect! a bit of breathing room...
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why all the rounded boxes
I know that this is more about usability, but these rounded boxes and highlights are just plain... bleugh!
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what's this?
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Nav rollover
This is fairly dated and looks IMHO ugly
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do they really need the underline
You can tell it's a heading, it's a different color, I think the underline is ugly and makes the text too squashed up
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I know that DIGG is blue
but there seems too much of it, I think they really need to look at a better color sheme
Step 1 - Follow
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incosistent styles
main page or homepage if you like, has a different style, the buttons should stay the same, I like this style alot better, but I have incosistencies...
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logo
still ugly
Step 2 - Find Friends
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these are the only options??
wow, ok so there's more than just these 3 in all the social media sites, that people follow... I would of thought, to increase the traffic that they would at least add more options in here
