• Renaye Thornborrow

    Renaye Thornborrow

    Rank: 2 Titan

    636

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 4
    0 Votes
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    Posted on Sep 15, 2010 at 10:43 AM

    I am your target market - I'm a Mom with two kids and I have had a nanny and used part time child care in the past.

    At my inital glance, I like this desing. I love the kids looking happy and love the "childcare makeover story" concept.

    I think your three key messages - flexibility, affordability and quality are great and stand out well. I love the 1 sentence benefit and call to action in each one.

    The only other key message I would like to see as a Mom is security. I want to know up front how your au pairs are screened.

    I think your Back to school savings offer needs to stand out. It gets lost.

    Good luck with your business!