A Review of logo redesign for sysox.com by Maxim Barkhatov

The decorations

  • Maxim Barkhatov

    Maxim Barkhatov

    Rank: 5 Advanced

    144

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    1 Vote
    The decorations

    Posted on Sep 06, 2010 at 12:38 PM

    Overall you need to simplify. There are too many things going on with the logo, but underneath all those decorations is a nice elegant logotype.

    First, let's address each element. • The flames at the top are very illustrative and could be simplified further. For example, right now they look like two separate flame shapes, and the negative space between them is ugly.

    • The bubbles... there are too many bubbles and they are too small. My favorite are the three on the bottom right, each one a different size, but the rest look tacked on.

    • The glare effect is unnecessary and makes your fire/oxygen thing look like water.

    • The box around custom web services is too heavy, unnecessary. Keep it simple.

    Now... I would suggest that you get rid of the flames, or the bubbles. Just keep one element and make it the hero. I think the bubbles coming out of the top would be more interesting, and think about how many bubbles you are placing and where you are placing them.

    I hope that helps, I think this could be beautiful once simplified :)