A Review of B&B Glastonbury by Ben Gillbanks

nice and clean. Needs stronger call to action

  • Ben Gillbanks

    Ben Gillbanks

    Rank: 2 Titan

    2066

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    4 Votes
    This review has been awarded.
    nice and clean. Needs stronger call to action

    Posted on Sep 05, 2010 at 11:34 AM

    I really like this as a design. The layout is quite clean and simple, but it is easy to understand and attractive to look at.

    I do think you need to clarify the purpose of the site though. At the moment it looks more like a tourist information site than a website for a B&B.

    What do you want people to do when they come here? I assume the main objective, is to get them to spend some money on a visit to your B&B, in which case you should strengthen the calls to action and emphasize the advantages/ benefits of your B&B.

    Currently the two images on the right just look like images with captions. On first glance it wasn't clear that they were methods for looking at/ booking a room.

    I would remove the current links and add proper buttons (ie 3d bevelled things with strong calls to action) instead.

    Besides a clarification of purpose I would:

    • make the main navigation bolder. I think the menu options are quite important, but they're greyed out and hard to read.

    • If you're making something of the 'what's on' section then maybe there should be a menu item for that as well.

    • Maybe add a bit of texture to the background to make it more visually interesting

    • Tidy up the drop shadows on the blocks of content. The shadows on the left cut off suddenly, and the ones on the left of the 'welcome to our B&B section seem to go too far to the left.

    • change the logo. It looks very cliparty at the moment, and could do with something simpler/ more interesting.

    • Does the B&B have a name? Might be good to get that in there somewhere, or will that replace the Bed & Breakfast title later on?

    • The read more link on the what's on title seems a bit lost. Not sure how to fix it, maybe center it vertically? The colour doesn't really work for me either.