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The call to action heirarchy could use a little work. The elements that cry for a click are all over the place. The "I am looking for" seems to be an item that I would give more visual punch. Like wise next in the pecking order would be the contact us. I would imagine with a business that relies most on tangible goods enticing physical contact would be paramount. Also for the home page I personally would pursue a less verbose solution. I would like to have more "ooh aaah" imagery on the home page with the played up call to actions. Then if the visitor prefers to they can look to read on.
Also the colors seem more techy to me than something conducive to a builder. I would look for more earthy tones maybe with blue as a highlight and green as the call to action (like green as in go). I actually like the wooden bits and though have been done to death I would introduce more of that treatment. At the bottom you have the logo in that wood effect. I would promote that treatment more as well.
