A Review of new website for professional services by Ben Gillbanks

clean but uninspiring

  • Ben Gillbanks

    Ben Gillbanks

    Rank: 2 Titan

    2066

    • Design: 3
    • Purpose: 3
    • Originality: 1
    • Engagement: 2
    2 Votes
    clean but uninspiring

    Posted on Sep 03, 2010 at 10:08 AM

    The design is nicely structured but it looks pretty similar to many of the free business templates you see being given away at the moment. It would benice to see something a bit more creative.

    That said, it does work so maybe it's not that important. My points are below:

    • As people have mentioned, the fonts are non standard so won't display as you have them.

    • Might be nicer with a bit more margin around the icons.

    • There's no call to action. What should people be doing when they come to this site? Stick a button in the top section to give them somewhere to go.

    • Is that your real phone number? I'd add a country code as I have no idea where you're based - and since we're online you want as many people to contact you as possible.

    • You say the objective is to start a meeting/ conversation with the new client, but that's not mentioned once on the homepage. If that's what you want to do then tell people how as simply and clearly as possible.

    • It looks like you help people launch businesses, so maybe add some proof of this on the homepage?

    • In the menu you have an "examples" option. I think portfolio or clients are better recognised... but that may be my personal experience

    • The lines between the menu items are rather overpowering, I would make the colour lighter - or maybe even remove them entirely.

    • Richard Miles
      Richard Miles commented:
      Posted: on Sep 03, 2010 at 12:37 PM

      Thank you. Re: "Examples" - portfolio implies more of a design collection, I think; what do you think of "Case Histories" instead?

new-website-layout-082710.7.jpg

  • 1

    main menu

    Main menu can be a bit more interesting, and the phone number needs more attention.

  • 2

    Space the icon a bit

    try to float the title to like the content and let some more space for the icons

  • 3

    title out of place

    Try some different color and maybe a border bottom like the one you have in the footer

  • 4

    title out of place

    Try some different color and maybe a border bottom like the one you have in the footer

  • 5

    I love the images

    This images tell a lot of thinks so this has a good impact for your users

  • 6

    it looses it's focus

    Because of the big images that are good the logo looses it's focus, I think you can fix that by adding some more height to the header, and if it's necessary, for the first fold, make the height of the big pictures smaller