• Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    10641

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Colour

    Posted on Sep 02, 2010 at 7:03 PM

    Hi there Dave,

    This is a beautiful start - some very nice details and the logo has some nice typographic details too.

    I've been doing a lot of work for Stylist Magazine at Shortlist Media recently and can see some influences creeping in from their designs on your logo which is no bad thing - Shortlst and Stylist are both critically acclaimed for their design.

    Overall I actually like the very understated colour palette although I think that a single highlight colour could be better used as it isn't balanced visually in using it just on the 'Send' Button and the Twitter part at the bottom. You need another instance of the colour somewhere. Also I'm not keen on the blue and would use something hotter as hotter colours tend to lead to more click through rates.

    For the rest of my comments I've put notes on the image as it's all to do with sizing, balance and alignments etc

    Have put some notes on the image to help but overall it's a really nice start and seems a great idea.

    • Dave Wood
      Dave Wood commented:
      Posted: on Sep 02, 2010 at 8:02 PM

      Thank you so much Emma! Awesome to have an expert helping me out. Glad you like the first version too.

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  • 1

    Headline doesn't feel like a headline

    This is lovely but is in a headline position and is more like a subhead. The logo acts as a headline in itself but I think moving this further down and maybe look at using your fonts used in the logo to have a headline which ties in with the logo. It will help give the entire page a bit more focus and punch

  • 2

    Positioning of headline

    Also the positioning of the headline feels off - it's very close to the top of the page. It would be nice to see it better linked with the logo so the page starts to feel a bit more unified

  • 3

    This intro and bullet pointed paragraph works well as it is

    I like the bold part pulled out in the sans bold and the bullet points under are nicely spaced. I'd maybe look at using bullet points which feel a little more designed rather than default but overall this bit is fine.

  • 4

    Starting to get too many font weights/sizes going on

    I think it would be better to use the sans bold again here. Otherwise there are just too many instances of too many different sizes/weights etc of font when you have a very simple message to put across. The italics feels out of place too.

  • 5

    Button very large and not aligned to the form input field

    The form input field isn't aligned on the left with the copy above it. Plus the send button is out of line horizontally with the form field. The whole page would do better for these to be aligned and smaller.

  • 6

    Maybe look at putting the colour also in the logo

    If onlyl in the type around the border. The page is calling out for the highlight colour to be over here too so your eye is pulled through the page with the colour. You'd get a nice zig-zag shape running through from the primary point through the Send call to action to the Twitter call to action at the bottom