A Review of Design Sessions | 'Coming Soon' by Birger Eelen

make it less 'blunt'

  • Birger Eelen

    Birger Eelen

    Rank: 2 Titan

    562

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 4
    1 Vote
    This review has been awarded.
    make it less 'blunt'

    Posted on Sep 02, 2010 at 9:44 AM

    The design is sober, clear but a bit too gray. I like the logo and the radient background, but it could use a bit more 'punch'. The tagline is original and I think it works well, but its placement is a bit unlucky. I'd drop the top and bottom border, make it a bit bigger and maybe the white background used in the outer circle of the logo.

    The benefits of subscribing need to get more attention. Now they just seem a listing of specs, in stead of really interesting features. This also could use a bit more 'punch'.

    As a final remark, the send-button is out of proportion to the box next to it. Because it's quite dark, it makes it perceptually bigger and heavier. It almost looks like the most important element on the website. (when I think of it, maybe it should be, but from a designers perspective it's just too heavy).

    Good luck!

designsessions.png

  • 1

    Headline doesn't feel like a headline

    This is lovely but is in a headline position and is more like a subhead. The logo acts as a headline in itself but I think moving this further down and maybe look at using your fonts used in the logo to have a headline which ties in with the logo. It will help give the entire page a bit more focus and punch

  • 2

    Positioning of headline

    Also the positioning of the headline feels off - it's very close to the top of the page. It would be nice to see it better linked with the logo so the page starts to feel a bit more unified

  • 3

    This intro and bullet pointed paragraph works well as it is

    I like the bold part pulled out in the sans bold and the bullet points under are nicely spaced. I'd maybe look at using bullet points which feel a little more designed rather than default but overall this bit is fine.

  • 4

    Starting to get too many font weights/sizes going on

    I think it would be better to use the sans bold again here. Otherwise there are just too many instances of too many different sizes/weights etc of font when you have a very simple message to put across. The italics feels out of place too.

  • 5

    Button very large and not aligned to the form input field

    The form input field isn't aligned on the left with the copy above it. Plus the send button is out of line horizontally with the form field. The whole page would do better for these to be aligned and smaller.

  • 6

    Maybe look at putting the colour also in the logo

    If onlyl in the type around the border. The page is calling out for the highlight colour to be over here too so your eye is pulled through the page with the colour. You'd get a nice zig-zag shape running through from the primary point through the Send call to action to the Twitter call to action at the bottom