• Ashim D'silva

    Ashim D'silva

    Rank: 2 Titan

    843

    • Design: 4
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    0 Votes
    Alignment

    Posted on Sep 01, 2010 at 11:53 AM

    I love the massive hammer! It just stands out so solidly and combined with the line is instant sell. That being said, I don't think the first line of the copy should start "For the last 20 years…". Hit 'em with a little more direct benefit and then go into why you're good. (This may not be final copy, so ignore if needed).

    Visually: great colours and gradients, bold, clear, simple and professional, all good things. But Ben said it right, you need to solidify your grid a bit more; come of concrete and stable. A couple of small things bother me: the selected menu item fade (mentioned before), the hand drawn underlines (not used enough to be a 'thing') and the tall arrows (I don't think they add benefit anywhere, just distract).

    Does the "I am looking for" bit actually have enough options to warrant a drop down? If it's around 5 options, you could just lay them out and let people give 'em a nice once over and jump straight.

    Finally, what on earth is the blank board on the right for? Or is something coming there later? In which case, ignore comment again.

    • Glen Mcrae
      Glen Mcrae commented:
      Posted: on Sep 01, 2010 at 9:32 PM

      Thank you for the great feedback Ashim.

      I agree with your point about the copy. It makes sense to get straight into something more direct and persuasive as opposed to detailing out the life story.

      The I am looking for bit will have about 12 options. If I can cut it down into a few key areas and land people on a page which drills down further into the categories I will definitely look at laying them out for people to jump straight across with.

      There's really nothing going on with the blank board on the right. I was just throwing ideas around for backgrounds to another call to action if it was ever needed.