A Review of Logo/website design – AUS building company by Birger Eelen

The message isn't that clear

  • Birger Eelen

    Birger Eelen

    Rank: 2 Titan

    562

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    The message isn't that clear

    Posted on Sep 01, 2010 at 4:48 AM

    I like the site, the design and the alignment of the indivudual parts. The only thing that's strange is the hammer and the picture of the people. They don't realy match in my perspective. I think it'd be better to have a picture where the father is holding the hammer or the little child has a little construction helmet or something like that.

    I like the color gradient in the header, but in the navigation the gradient to white makes the text less readable.

    The logo is simple and clean but it's impossible to determine what type of company it is when you see the logo. I don't have any suggestions (yet) for improvement but I'll think about it.

    • Glen Mcrae
      Glen Mcrae commented:
      Posted: on Sep 01, 2010 at 4:58 AM

      hey thanks for the feedback :)

      I agree that there are issues with the hammer and the picture of the family. I have also had feedback from a friend that mentioned the same thing.

      Good point about the white gradient behind the text. There are legibility issues there that I need to address.

    • Birger Eelen
      Birger Eelen commented:
      Posted: on Sep 01, 2010 at 5:02 AM

      Maybe you can use an animation when hovering the menu? Just make it a subtle 'blink' to blue and back to white. This gives users the feedback they can click the button, without compromising the lay-out of the button.

    • Glen Mcrae
      Glen Mcrae commented:
      Posted: on Sep 01, 2010 at 8:26 AM

      Thanks for that suggestion. I believe your suggestion of some subtle animation on the menu would look nice.